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Angular SEO Part 2 - Firebase Cloud Functions Middleware for Rendertron

Episode 67 written by Jeff Delaney
full courses for pro members

Full source code for Angular SEO with Rendertron and the Live Demo.

In Angular SEO Part 1, I introduced the awesomeness of Headless Chrome and Rendertron. The only thing missing is the middleware that can determine if incoming traffic is a bot or a regular user. Rendertron has officially supported Express middleware or you can create your own from scratch using Firebase Cloud Functions. As you will see, it’s not all that difficult.

This method works really well with Firebase and here’s why…

Exhibit A. Firebase Hosting priorities will allow your root URL to load like normal. It will only invoke the function if the user navigates directly to a deeper URL directly, i.e. they click a link that goes directly to example.com/hello. The caveat here is that some bots won’t see the dynamically rendered content of the root page, just the index.html shell. Googlebot is good at executing JavaScript, and most people share deeper links on social media, so this is only a minor concern.

Exhibit B. A tightly integrated product. You can deploy an entire SEO solution for an Angular Progressive Web app with a single command. Other than adding meta tags to your app, you don’t have to change a single line of Angular code. Nobody is paying me to say these nice things BTW - I just call it like I see it.

make angular links work with social media linkbots, such as slackbot

Initial Setup

First, you should have an existing Angular app, but this will actually work with any client-side JavaScript framework.

Next, you will need to initialize both Firebase hosting and cloud functions in your project.

You must have billing enabled in Firebase. We will need to make outside network calls to Rendertron, which is not allowed in the free tier.

firebase init

Cloud Function Middleware

The Cloud Function is where most of the Angular SEO magic happens. I works by handling incoming requests to your app and will (1) serve up the the Angular app like when dealing with a human being or (2) render the content through Rendertron when dealing with a bot.

There’s an exisiting Rentertron cloud function designed for Polymer web components, but it is not compatible with Angular 5 out of the box. I used this function as a starting point and modified it play well with Angular.

index.js

What it does is amazingly simple. Let’s break it down step by step

  1. Receives the request.
  2. Looks at the user-agent header and determines if it is a bot.
  3. (a) If it’s a bot, it runs the request through Rendertron and responds with the serialized content.
  4. (b) If it’s a human, it serves the Angular app like normal.

That’s literally all it needs to do.

The cloud function will be invoked when the user first navigates to the app or if they refresh the browser window.

The request is wrapped in ExpressJS to provide some syntactic sugar for routing and node-fetch is used to make requests to HTTP endpoints.

Keep in mind, the bot list is not comprehensive. I have selected the most common linkbots and crawlers, but you may want to add your own to it.


const functions = require('firebase-functions');
const express = require('express');
const fetch = require('node-fetch');
const url = require('url');
const app = express();


// You might instead set these as environment variables
// I just want to make this example explicitly clear
const appUrl = 'instafire-app.firebaseapp.com';
const renderUrl = 'https://render-tron.appspot.com/render';

// ...full code available to pro supporters




const functions = require('firebase-functions');
const express = require('express');
const fetch = require('node-fetch');
const url = require('url');
const app = express();


// You might instead set these as environment variables
// I just want to make this example explicitly clear
const appUrl = 'instafire-app.firebaseapp.com';
const renderUrl = 'https://render-tron.appspot.com/render';

// Deploy your own instance of Rendertron for production
// const renderUrl = 'your-rendertron-url';



// Generates the URL
function generateUrl(request) {
return url.format({
protocol: request.protocol,
host: appUrl,
pathname: request.originalUrl
});
}

// List of bots to target, add more if you'd like
function detectBot(userAgent) {

const bots = [
// search engine crawler bots
'googlebot',
'bingbot',
'yandexbot',
'duckduckbot',
'slurp',
// social media link bots
'twitterbot',
'facebookexternalhit',
'linkedinbot',
'embedly',
'baiduspider',
'pinterest',
'slackbot',
'vkshare',
'facebot',
'outbrain',
'w3c_validator'
]


// Return true if the user-agent header matches a bot namespace
const agent = userAgent.toLowerCase()

for (const bot of bots) {
if (agent.indexOf(bot) > -1) {
console.log('bot detected', bot, agent)
return true
}
}

console.log('no bots found')
return false

}

app.get('*', (req, res) => {

const isBot = detectBot(req.headers['user-agent']);

if (isBot) {

const botUrl = generateUrl(req);
// If Bot, fetch url via rendertron

fetch(`${renderUrl}/${botUrl}`)
.then(res => res.text() )
.then(body => {

// Set the Vary header to cache the user agent, based on code from:
// https://github.com/justinribeiro/pwa-firebase-functions-botrender
res.set('Cache-Control', 'public, max-age=300, s-maxage=600');
res.set('Vary', 'User-Agent');

res.send(body.toString())

});

} else {

// Not a bot, fetch the regular Angular app
// This is not an infinite loop because Firebase Hosting Priorities dictate index.html will be loaded first
fetch(`https://${appUrl}`)
.then(res => res.text())
.then(body => {
res.send(body.toString());
})
}

});

exports.app = functions.https.onRequest(app);


firebase.json

When deploying to Firebase hosting, we need to tell it to use the Cloud Function rather than the index.html entry point. Your hosting file should look like this.

{
"hosting": {
"public": "dist",
"rewrites": [
{
"source": "**",
"function": "app"
}
]
}
}

Now you’re ready to deploy.

firebase deploy

Testing SEO in Angular

Now that we have the app deployed, let’s test it out. Feel free to test my deployed Angular SEO live demo if you’re just kicking the tires at this point.

In the examples below, I am testing the URL that ends with /firebase-page. This URL loads an Angular component that uses backend data from Firebase to dynamically create the meta tags. So yeah, you’re looking at an SEO solution for Angular and angularfire2.

Twitter Card Validator

Validate twitter cards to make sure your pages look good when somebody tweets them.

example of a validated twitter card in an Angular app with Firebase

Fetch as Googlebot

You can fetch as googlebot in Google Webmaster Tools, but there’s also handy tool I found that can fetch as any bot.The important thing to note here is that the rendered page has actual href links that can be followed by crawlers. It shows a fully rendered DOM, not just the lonely index.html shell that crawlers see in a normal Angular app.

the parsed dom with href links via googlebot

Facebook Open Graph Validator

Facebook also has its own Open Graph debugger.

the parsed dom with href links via googlebot

Conclusion

Headless Chrome is very cutting-edge stuff and will be the future of SEO for client-side frameworks and Progressive Web Apps. Personally, I am not going to miss building complex server-side-rending features that never seem work right. Please contact me on Slack or in the comments if you have any questions or feedback.